All products TAG Heuer
TAG Heuer is an extraordinary company that has constantly redefined the manner in which watches are being produced, ever since its creation in 1860 by the young Edouard Heuer, who was only 20 years of age when he founded the brand. There have been major technical and technological revolutions, followed by aesthetic innovations that have given a strong identity to the brand, such as the TAG Heuer Carrera, launched in 1963. From a commercial standpoint, collaborations with legendary ambassadors, such as Steve McQueen or Ayrton Senna, have created a special connection between the watch brand and the world of motorsports. Yet, the aspect that indeed puts TAG Heuer in the limelight is the exceptional quality of its watches and chronographs and the dedication with which the brand has created timepieces day after day, for more than 160 years.